The EcoFarmer Story
EcoFarmer is Econet’s own mobile farming platform. EcoFarmer was launched in 2013 as a weather indexed insurance business. Following launch, EcoFarmer enabled farmers to insure their crops against the risk of false rainfall, excessive rainfall and excessive dry days. The cover was available for maize. Insured farmers also received free maize advisory tips and market information. This service was popular with smallholder farmers, although improvement areas were identified.
A research on customer needs in conjunction with our partners was conducted in 2015 using human centred design. It allowed the business to identify other needs that the service was not addressing. As a result, the services offered have been expanded to include information, financial and value chain services that are being offered by EcoFarmer in conjunction with various Econet units and other external strategic partners. These services are being provided to small scale-farmers, large-scale farmers, farmer organisations as well as industry at large.
OUR VISION
- EcoFarmer is committed to the transformation of the agricultural sector and the livelihoods of farmers, farmer organisations, industry etc. through driving a shared economy model.