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EcoFarmer is Econet’s own mobile farming platform. EcoFarmer was launched in 2013 as a weather indexed insurance business. Following launch, EcoFarmer enabled farmersto insure their crops against the risk of false rainfall, excessive rainfall and excessive dry days for as little as $2.50 per year for $25 worth of cover. The cover was available for maize. Insured farmers also received free maize advisory tips and market information. This service was popular with smallholder farmers, although improvement areas were identified.

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